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Blog
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Super Bowl Commercial Causes Veterinarian Rant
An unusual reaction to a human grade pet food television commercial. -
SMS text message marketing of pet foods gets personal
Pet food brands increasingly seek to develop personal relationships with dog, cat and other pet owners. One of the most direct ways to contact anyone is via text messages, and this communication channel can work for pet food, treat and supplement brands as well.
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What is the current landscape of supplements in the pet industry?
Learn about supplements in the pet space, what the current landscape is, and what the future may hold for the segment.
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California Safe Soil (CSS) achieves upcycled certification
California Safe Soil (CSS) achieves upcycled certification.
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Open Farm launches online carbon footprint tool
Open Farm offering online carbon footprint tool.
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Pet ownership costs up in late 2022, but concerns steady
In a survey, one-third of pet owners stated that they could not afford to continue spending more on pet food.
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Hill’s Pet launches obesity campaign
Hill’s Pet launches pet obesity campaign.
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How Many Corporations Have Owned That Pet Food Brand?
The J.M. Smucker company just sold some pet food brands, which makes us wonder…how many times has that brand been sold? -
FreshPet to participate in CAGNY conference
FreshPet to attend CAGNY conference later this month.
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Smucker sale of pet food brands another sign of active M&A
After record numbers of pet food and pet care mergers and acquisitions from 2020-2022, J.M. Smucker’s recent sale of its brands kicks off 2023 activity.