Novel pet food ingredients 2020: whisky, wood, possum, TCM

From algae grown on pot ale, a co-product of the Scottish whisky industry, to torula yeast grown on wood product left-overs, a range of potential novel ingredients emerged in 2020, despite the pandemic. To the contrary, the pandemic increased pet owner awareness of health issues, and that focus expanded to pet foods, treats and supplements made with phytonutrient-rich plants and functional ingredients.